Neuw denim was founded in 2009, originally named after the street where it all began, Nieuwlandstraat in Brussels. Since then the name has been shortened to Neuw, the brand we all know and love. Par Lundqvist, the founder and lead designer believes in positive change in the fashion world. With the love passion for denim starting out as just a teenager, he discovered the growing culture denim wear brings and a delicate craft for each pair constantly customising, staining, altering and repairing pieces within his own collection. He is driven by the clear concept that of Vintage Revision creating denim designs and cuts made for the rebels and creatives of the 21st century who want to stand out wearing a effortless modern style with everlasting quality cottons.